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Digital Marketing Practical Course

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About Course

Learn practical digital marketing skills through structured video lessons, practical exercises and real-world implementation.

Who this course is for

  • Business owners who want to run their own online presence properly
  • Anyone starting out in digital marketing who wants practical skills, not theory
  • Freelancers who want to offer digital marketing to clients
  • Complete beginners – the course starts from the fundamentals

What you will learn

  • What digital marketing covers and how the pieces fit together
  • What a strong online presence looks like, and how to build one
  • Why social media matters and which platform is right for your audience
  • How to optimise a business page so it actually converts visitors
  • How to use AI to plan and create business page content

Format

Self-Paced Video Course. Work through the lessons in your own time, on any device, and revisit any lesson whenever you need to.

This course is growing. It currently contains 6 recorded lessons across 3 modules. New lessons will be added as the course continues to grow.

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What Will You Learn?

  • What digital marketing covers and how the pieces fit together
  • What a strong online presence looks like in practice
  • Why social media matters and which platform suits your audience
  • How to optimise a business page so it converts
  • How to use AI to plan and create business page content

Course Content

Module 1 – Digital Marketing Foundations
What digital marketing actually is, what an online presence looks like, and why social media earns its place.

  • Digital Marketing Class – Day 1
    00:00
  • Examples of Online Presence
    00:00
  • Why Social Media Is Important
    00:00

Module 2 – Building & Optimizing Your Online Presence
Turning a page into something that communicates clearly and converts the people who land on it.

Module 3 – AI for Digital Marketing
Using AI as a practical working tool for planning and creating your business page.

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